As James has worked with students of all ages throughout his career—lately with Students on Ice—helping them to build personal knowledge from experience, more and more of those students have expressed a need to develop advocacy skills and this presentation is all about that—packaging knowledge into compelling presentations. In a structure of “Top Ten” simple rules, and using good and bad examples from his own repertoire of stories and story telling technologies and techniques, this presentation provides a generative forum for exploring the often daunting and complex process of packing experience. Accessible. Funny. Engaging. Effective.